So you want a podcast?
There’s no doubt that Australia is heading in the golden age of podcasting with over 80% of Australians now knowing what a podcast actually is. Sure, every now and then you’ll still have Aunty Gwen fax you a message saying “how to do watch your casting of the pod?”, but that’s becoming less and less in Australia.
There’s some other reasons why you should get in to podcasting and here’s 12 Reasons to get you over the line.
1. Australia is now the 4th largest podcast listenership in the world
2. 17% of Aussies over the age of 12 listen to a podcast every month (3.4 million people)
3. 62% of Aussies listen on a smartphone, but those that listen at home also use their smart speaker
4. Podcast listeners average 6 podcasts a week
5. The demographic split is Male 63% and Female 37%
6. 93% of listeners listen to all or most of the podcast
7. Where are people listening in Australia?
Mostly at home
A lot in car
Some walking around
Some at work
Some at the gym
8. Podcast listeners are audio content fanatics.
9. Most podcast consumption happens between 5-9pm which was typically the hours spent consuming video content.
10. Podcasting is very effective in advertising. Yes, 63% of Australian podcast listeners have acknowledged taking some sort of action based on the ads or sponsorship of their favourite podcast.
11. 23% of listeners felt positive toward the brand as a result of sponsorships
12. 43% of those that recalled the sponsorship of a podcast and took action with that brand
Get on it, but how do you get started, well let’s start with the equipment you will need…